Nor Mahirah Mustapha’s entrepreneurial journey began in 2012, but it was her decision to pursue an MBA at Universiti Malaysia Pahang (UMPSA) and later earned her PhD in 2019, solidifying her academic and entrepreneurial foundation that transformed her efforts into a professional, scalable business. She credits the program for equipping her with the strategic thinking, financial discipline, and leadership skills needed to grow from a small business owner into a brand builder.

In 2016, together with her husband Mr. Shahid Ali, also an UMP alumnus, she co-founded RenoSkin, a natural skincare line for sensitive skin. Two years later, she launched BioCho, focusing on haircare solutions powered by natural ingredients such as olive, argan, pumpkin, and coconut oils. Both brands have since flourished, achieving a combined milestone of more than 800,000 units sold.

Today, RenoSkin and BioCho products are among top-selling brands in the marketplace and available in regional markets including Brunei, Singapore, and Indonesia, distributed through agents and online platforms such as Shopee, Lazada, and TikTok Shop. The brands also built a community of more than 10,000 registered affiliates, empowering individuals to generate income from home, especially students and housewives.

Nor Mahirah emphasizes that entrepreneurship nurtures independence, courage, and competitiveness. Her story reflects UMPSA’s commitment to shaping graduates who create opportunities and drive positive impact.